Data Management | AppNexus

Data is at the heart of what makes online advertising effective. Advertisers need audience information during the campaign planning stage, and they need post-campaign reporting to calculate ROI. Publishers need business intelligence to price their inventory appropriately for market demand. 

The AppNexus platform was designed to ease the flow of data into and out of the platform for both buyers and sellers. You can integrate your proprietary audience intelligence into the platform to use in campaigns or for resale, gain quick and easy access to reporting data, and commission log-level data feeds for sophisticated analysis and reporting.

First and Third-Party Data Integrations

The AppNexus platform was built on the philosophy that using your data should be easy — and using third-party data should be just as easy.

We let you maintain audience segments in real time via AppNexus segment pixels, or pass data into our system via offline SFTP processes.
Buyers on the AppNexus platform can easily access data segments from contextual, semantic, and behavioral data providers including Peer39, Proximic, eXelate, BlueKai, and many others. Integrating new partners into our ecosystem is a straight-forward and well-documented process.
If you wish to manage your own data warehouse, our integrated cloud hosting allows easy access for pushing or pulling data and layers of security to keep your data safe.

Robust Data Management and Reporting

AppNexus offers the industry’s most robust data management and reporting to help you drive actionable business insights. AppNexus’ sophisticated data management capabilities include: 

DataSiphon, a proprietary technology that gives you log-level access to your transaction history, empowering you to develop your own intellectual property around bidding and yield strategies. Providing raw log-level feeds enables you to find and execute against business insights that would be difficult and time-consuming to discover in aggregate data.
Up-to-the-hour platform reporting on impressions, clicks, and conversions for AppNexus Console clients. While most ad systems report daily or on limited daily intervals, our hourly reporting gives you near-immediate insight on what’s working—and what’s not.
Segment overlap reports allow you to identify the inventory sources where your users are appearing to help you efficiently target campaigns.