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APPNEXUS NAMED SELL-SIDE LEADER IN NEW FORRESTER RESEARCH REPORT
Company Receives Top Rankings for Corporate and Product Strategies; "Ambitious Vision" Cited

Top independent research firm Forrester Research, Inc. has recognized AppNexus as a market leader in real-time media selling with the release of the report titled, The Forrester Wave(™): Sell-Side Platforms, Q1 2012, including a top ranking in corporate and product strategy. 

Overall, the report concluded that AppNexus “led the pack.”  Forrester spotlights “AppNexus [as] a Leader because of its product’s deep flexibility and extensibility, and its ambitious vision for how publishers will purchase and utilize ad technology.” 

Vendors in the report were evaluated based on 34 criteria across three categories: Current Offering (technology and service capabilities), Strategy (market vision, corporate strategy), and Market Presence (clients, employees, financial viability). 

Please fill out the form below to download a complete version of The Forrester Wave (TM): Sell-Side Platforms, Q1 2012.

 

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The Forrester Wave(™) is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave(™) are trademarks of Forrester Research, Inc. The Forrester Wave(™) is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.